A target audience is the group of people you want to reach with your marketing message, because they may be likely to take action as a result of seeing it.
1. Demographic- have the same age, gender, household, income, occupation, education, and location.
2. Interest- may all be interested in certain products, topics, or activities
3. Behaviours- Maybe they read the same publications, visit the same online destinations, have certain hobbies, or play the same sports.
Large companies will often hire research agencies to help them at this study.
Qualitative research is research that relies on less structures observations. It could be in person interviews, or focus groups, or field research where researchers observe how people interact with their product, for instance.
Quantitative studies are more structured and typically rely on questionnaires or data resulting from the behavior of many people.
If don’t have budget-
1. Current customers
Specifically, those that buy the products or services your marketing efforts are focused on. Think about the characteristics they have in common and brainstorm with your team to describe them, you may even have some sales data to help you. In case you're already active on social media, and you have a company profile or account on some platforms, check out who the audience is that follows you or that likes your brand.
2. Monitor your competition
Get a sense of how they communicate and where they are talking, are there particular social channels they are active in? Do they seem to target certain audiences? A bit of exploring to understand their strategy can help you understand the audience they go after and define your own target audience better
3. Talk to customers
talk to customers, friends, and even strangers that may be interested in your product. Don't be shy, people often like to tell you more about the products and the brands they like.
Target Audience
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