Introduction to Social Media Marketing
Organic social media marketing, refers to all social media activity that businesses can engage in without paying a fee.
two core aspects of social media
Connect
Share content
companies need connections to their markets to create long-term loyalty.
Advertising on social media can help companies to extend the reach of their message, increase traffic to their site, and drive sales.
Facebook
Facebook offers businesses different ways to grow, some paid and some free. For example, businesses can share posts or stories. They can message customers, promote events, sell products, accept appointment bookings or post jobs. They can also promote content through paid advertisements.
Businesses can use Messenger to make suggestions, assist with sales and offer support in one continuous conversation. They can also create ads with an integration that let's people click to Messenger to start conversations with potential customers or create sponsored messages to connect with people.
SOCIAL MEDIA
Facebook
Facebook Ads Manager
Youtube
Content
WhatsApp- WhatsApp business app
WeChat- Brand zone, advertisement
Instagram 13-17 teens- business account
Insights on your content and your audience is only available for business accounts on Instagram
Promoting your post allows more people to see it and appears as a ‘Sponsored Post’ on people’s feeds.
Linkedin
Businesses can post articles, links, and other content users may find interesting and beneficial to their professional career.
Businesses can use LinkedIn as another recruiting tool and attract talent within the site.
LinkedIn allows targeted advertising, and with its global reach, businesses have incredible access to new followers.
Tiktok
One of the best ways businesses will be able to connect with users is to get personal and fun.
Businesses can also create hashtags to raise awareness of their brands. Or get users to participate in posting content related to the brand.
Businesses can also work with TikTok influencers to raise awareness for their brands. Businesses can purchase advertising on TikTok in a few different forms.
Snapchats
The major ways businesses can utilize Snapchat is to standard advertising, providing lenses and filters to increase engagement, and creating unique content. Because lenses, filters and other augmented reality features provide a fun around creating snaps, businesses have discovered creative ways to engage followers through unique branded lenses and filters.
Businesses can also create content for Snapchat as well and post stories, tutorial, and fun videos for their audiences. Because businesses can use stories to string together a series of snaps, they're not limited to one and own videos.
Businesses can advertise on Snapchat through its ads manager, where they can create different types of ads and target them to different users.
Twitter- 26-40 y/o
Male 61% Female 39%
Hashtags are a way to categorize tweets, and cut through the massive amount of information being shared.
Businesses wanting to advertise on Twitter can do so through what's called promoted tweets.
Pinterest
focuses on visual images, .gifs, and videos in order to create inspiration that other text-based platforms might not be able to.
The heart of Pinterest is adding content to boards, so a user can certainly “pin” a pin when they find it
Though text-based back-and-forth isn’t as common as Facebook or Twitter, you can indeed comment on a pin
Because of its integration with ecommerce, users are able to shop items they find in the pin.
Advertising is also available on Pinterest and similar to Twitter's promoted tweets, it's in the form of a pin that slides into user's home feed.
Businesses can create pins and target audiences based on interest, demographics, and more. Those pins appear in a user’s home feed.
Introduction to Social Media Marketing
This is regarding digital marketing, online business and tips and tricks on how to earn online.
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