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Introduction to Marketing

This is regarding digital marketing, online business and tips and tricks on how to earn online.
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rexvenom
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Introduction to Marketing

Post by rexvenom »

Marketing is the art and science of selling products and services.
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Introduction to Digital Marketing

social media marketing, one form of digital marketing.
digital marketing is marketing that uses digital technology or digital media. 
Digital marketing is unique in that it allows you to specifically target your message to the people that may be interested, and it let's you measure the affect of your message.
two key strengths of digital marketing: targeting who sees your message and the ability to measure the effectiveness of your messages. Digital marketing is a broad term, and its covers a wide range of marketing activities.

Another form of digital marketing is search engine optimization and search engine marketing, or SEO and SEM. 

Search engine optimization focuses on increasing the chance that a website shows up as an organic search result when relevant keywords are typed into the search engine.
Search engine marketing or advertising, on the other hand, is focused on advertising associated with certain keywords.  An SEM, or search engine marketing, focuses on the placement of ads for particular keywords.

Content marketing is another form of digital marketing. It's a strategic marketing approach in which content is created and distributed with the goal to attract customers to a product or service, but without overtly advertising the product. 
Content marketers will often focus on informational or educational content to encourage interest in a product.

Social media marketing, search engine optimization and marketing, display advertising, email marketing and content marketing are the most common forms of digital marketing.

Often a marketing team will include a search engine marketer, a social media marketer, an email marketer, and a content marketer. On top of that, you'll find other roles associated with different marketing goals, like brand marketers, who are focused on establishing and maintaining a brand and its image. And direct response marketers, who are focused on driving immediate action from their audience.
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