Create Social Media Policy
1. List Social Media Accounts- list the official social media accounts for the company and ask employees to follow them.
2. Define responsibilities, Who’s post on the company’s behalf, Communicate responsibly in personal accounts, Disclose affiliation-Tell employees they should disclose who they are and where they work when posting about a company
3. Specify what’s confidential- You should provide clear examples of what can be shared. Make it clear to employees what can never be shared, like internal communications, financial or other proprietary information, tone of voice that's used on social media platforms.
Don't slam the competition or Intel. Play nice. Anything you publish must be true and not misleading and all claims must be substantiated and approved.
Using Your Company Blog
Blogging allows a company to educate, entertain, and engage with their audiences.
Website- A website's content is static, it changes infrequently. The writing on websites is typically more formal or professional, and the content tends to not be interactive.
Websites tend to focus on commercial functions. They are used to generate leads, sell products, or present information about a product or service to consumers.
Blogs - are more dynamic. New content is added all the time and content on blogs is organized in reverse chronicle order. So the most recent posts or articles appear first. The content is typically also a bit more informal and it's meant to engage and readers are encouraged to comment or share the content.
-not focused on selling products
Blogs are inherently social. They encourage conversation and interaction. With these social sharing benefits, a blog can help a company to expand its audience and start a dialog.
BENEFITS OF BLOG
First, blogging can be a way to make your brand's personality shine and make authentic connections with your audience.
Second, blogs can help nurture relationships with new and existing customers.
Third, blogs let you expand your content's reach. One of blogging's most noteworthy benefits is the opportunity it creates for others to share links to your blog posts on numerous social media platforms.
A fourth benefit of blogs is that they help with search engine optimization. Search engines like Google rank contents for quality, length, relevance, and recency. Blogging is an efficient way for a business to give these search engines what they want.
A final benefit of blogs is that they help build credibility. Businesses can use their blog as a platform for sharing their expertise and establishing themselves as thought leaders in their industry.
Establish your business as an industry thought leader
Connecting people to your brand
Provide a boost to search engine optimization efforts
MANAGING YOUR BLOG
4 key elements
1. Quality content
2. Improve the search rankings for your product
3. You need to make sure the content is tailored to them.
Write about things that you know matter to your target audience, from entertainment to discounts, inspiration, and education. If you post content that matters to your audience, chances are much higher they will comment and share.
4. Pay close attention to read those comments and questions.
Create Social Media Policy
This is regarding digital marketing, online business and tips and tricks on how to earn online.
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